Seoul's slogan

Vision slogan
Under the slogan of Seoul's Vision, which is aimed at the 8th Seoul Civil Election Special City, it contains the will to create a win-win city that "accompanies" with the weak, and a global leading city that is "attractive."

We will move toward the Global TOP 5 City, which is on par with New York and London, by resolving social polarization and enhancing urban competitiveness and enhancing the attractiveness of Seoul.

Slogan
Design Meaning
Emphasizing the warmth of "accompanying the weak" and sophistication that exudes "global charm."

Typeface: Use soft and unique calligraphy typeface

Meaning: Embrace and consideration for the weak are embodied in hand gestures at both ends, and express Seoul in harmony with its unique charm and individuality

Color: A combination of red colors representing warm and charming Seoul and blue colors representing a lively city
Basic BI
Basic BI is used as a priority.